How to Market Your Music More Effectively
It is the most important thing you can do to improve your music business and overall music career. It’s obvious that it is something you must do. If you don’t make an effort to learn how to market music more effectively, then nothing will happen in your music career.
First, ask yourself if you are currently managing the basic elements of a successful music marketing campaign.
What does this mean?
It’s crucial to evaluate where you are at the moment and determine if you have a good grasp of what it takes to create a successful music marketing campaign. It’s obvious that if you want to make a name for yourself in the music business, you will be spending a lot of time and money on your music career. You will want to be as productive and efficient as possible if you are certain that your ultimate goal is to make your music business a success.
Indie musicians, whether they are from Rock, Hip Hop or Folk, tend to focus on one or two of three requirements for effective music marketing. Musicians are skilled at connecting with their audiences. With the addition of YouTube, Instagram, Twitter, and Twitter, communication has become incredibly simple for musicians today.
However, although asking for a sale can sometimes be done well, it is often approached haphazardly without any form of formula or accompanying awareness campaigns. Even the most hardworking musicians and bands can be hampered by this lackluster approach. Music marketing campaigns that only use one or two of these components will not yield the best results. This is not how to effectively market music.
I don’t mean to say that getting your name out there or engaging in conversation with fans is not cool. But imagine how much more efficient you could be if your formula was followed and your purpose crystal clear.
The Answer To Ineffective Music Marketing
Let’s just say that you can learn the basics of how to market your music and it will become clear that it is important for musicians to be disciplined to only focus on those elements that are most beneficial to their music business growth. These elements of music promotion and marketing can be broken down into a simple three-step process.
Create Awareness: Find a listener who is open to your music, your style and your personality. Communicate your musical message to them by taking the necessary steps. Every action you take should bring awareness to you and your music. This will ensure that your music business foundation is solidified for many years to come.
Step 2 – Connect with your Audience: I already mentioned how easy it is to connect with your fans today. This process is made easy by social media platforms like Instagram, Facebook and Twitter. After you have established the foundation and made sure your audience is aware of what you offer, you can work on building relationships with your fans, media, and all the important contacts that you make in the music business. Your contacts and fans want to know you are real. They are important to you. You’re here for them over the long-term. This is possible by making connections with them and keeping them in the growth process.
Step 3 – Sell your stuff (Ask for the sale). This step is crucial. You don’t have a business if you don’t sell products. Your long-term success depends on your ability to generate steady and consistent cash flow for the music business. Your music marketing efforts will flourish and flow much more easily if you can get fans to spend their money on your merchandise.
It’s easy to talk about these things, but it’s much harder to make them happen in your professional career. This is why the music industry is so important. Without incorporating these processes into your music marketing campaign, you won’t be able to last long enough to make a dent in the music industry.
That’s not what we want for our music careers… or is it?
It might look easy to draw these things on paper, but most musicians and bands will find 100 and one ways to make this mess up.
Either you’ll spend too much time creating awareness and connecting with your audience, but not enough to ask for the sale. You’ll either ask for the sale too often and neglect to connect with your people. As I said, it’s great to be enthusiastic and get to work. But if you don’t touch the three elements of how music is promoted then you are missing the boat. And, more importantly, your fans won’t “feel” your vibe. You won’t be able to connect with them on a deeper level. Without connection, there are no sales.
Avoid falling for the marketing music business trap
They’re everywhere. They are everywhere. They are the most popular press releases musicians send today. These press releases are sent to me daily with headlines such as: “Johnny come lately, the latest album release from the 123 How To Rock & Roll Band.” Go ahead… admit it. You have probably sent something similar to this at some point in your life.
There are many problems with the spray-and-pray technique. These will become obvious when you compare it to my 3 step process. The press release addresses the “Creating Awareness” part and touches lightly on “Selling Your Stuff”. However, it fails to connect with me and that is a big no. It is 100% self-interested and will fail every time it is used.
Media and fans see through it all. The band only wants the money. The band wants us to click the “Buy” button and go to their press release. But what’s the connection? But what about the awareness they need BEFORE they ask to sell?
It’s a simple concept, but it is worth considering. Think about it. Have you ever purchased an album or any other item without feeling a connection to it? You’re probably not. Think about it again if you believe you do. You’ll be able to reflect on your purchase and see that there was a connection. This is a shameful marketing error that musicians should not make. This is how you promote and market your music. Take an hour to track your results.
I would be willing to wager that what you find is not very encouraging.
Are you leaving money on the table?
Let’s now look at the other side. How about musicians who communicate with us well but don’t ask for sales? It’s something you have probably experienced and it is likely that you love them. Their music is your favorite, and they are a joy to be around. You just don’t know where you can go to show your support and love for them. They won’t tell you where to buy their stuff.
It’s not a great way to achieve success, right?
You’re failing your customers if you don’t ask for the sale. Fans who love bands are happy to purchase “stuff,” from them. This is a must. You won’t be able to succeed in the music industry if you don’t generate cash flow. Without cash flow, it’s impossible to run a music business. When the money keeps coming in, the fun quickly runs out. Don’t be the band, be the musician.
The 3 Step Marketing Formula for Music: How to Make It Work For You
You may not have much time in your day. Maybe you are working a 9-5 job or your touring schedule is crazy. No matter what your situation is, you should make the effort to incorporate these three activities into your music marketing efforts. Reduce your television time by one hour per day, and instead focus on creating awareness about your music.
Find out where your friends hang out and get involved with them. Tell them what you are up to. Make behind-the scenes videos of your studio recordings and your van tours on the way to the next gig. Let your fans know you. Allow them to see you in real-life situations. This builds rapport and connections, while also building awareness…double whammy.
What are you going to do when you go to the toilet? This is a personal question, but bear with me for a while. You can take your phone with you and rather than scrolling through the latest Facebook updates, post something to your fanpage. You can answer a few fan questions via your timeline, or you can tweet them to everyone. You can share and re-tweet fan posts. This means that you should connect with your audience every day for at least 15-20 minutes. You can find the time in any way you like.
If we really want to, all of us can find 20 minutes in a single day.
You don’t need products
Finally, asking for sales is possible when you have products on the market. Are you not yet a product owner? Are you still looking for products? Make a DVD of your live performances and record them in the studio. You don’t need any products to make a music business. Get busy.
After you have successfully managed the awareness and connection aspects of the 3 Step Music Marketing Formula, it is easy to ask for the sale. True fans will buy your products. They will buy if you aren’t pushy or greedy when you ask. You should provide more information and connect with fans to increase awareness. But, for goodness sake… do not forget to ask.
These three tips will help you market your music effectively and will allow you to grow your business. You will be on your way to success in the music industry by creating awareness (Connect with Your Audience), creating a fan base (Connect With Your Audience) as well as making money (Ask For the Sale).